He is a super salesman, and he knows how to change your brain and use it to his advantage

In fact, Lakoff predicted a year ago that Trump would win with 47% of the vote. (The actual total was 46%.)

Lakoff even told Hillary Clinton’s campaign and PAC staffers how to counteract Trump’s message. But they couldn’t hear him…

… Lakoff’s message is simple, but it is couched in the language of cognitive linguistics and neuroscience.

The problem is that political candidates rely on pollsters and PR people, not linguists or neuroscientists.

So when Lakoff repeatedly says that “voters don’t vote their self-interest, they vote their values,” progressive politicians continually ignore him.

His ideas don’t fit in with their worldview, so they can’t hear him.

Full text read here – http://www.berkeleyside.com/2017/05/02/berkeley-author-george-lakoff-says-dont-underestimate-trump/